On September 17th I will kick off a three-part webinar series for Kabissa: Engaging Blogging for African Civil Society.
In Africa (so I've learned) kings, elders, and leaders would hold meetings under baobabs to discuss important matters. So when I created a graphic for webinar series on blogging, I chose the baobab as a symbol.
In my career I have lived in Africa and have worked in several African countries, and I have worked with many African organizations.
However, the truth is that I have never participated in a meeting under a baobab tree. Whatever it is that those kings, elders, and leaders are discussing under those trees, they have never seen fit to invite me to these discussions.
Not pictured: me.
Why not? I'm sort of a smart guy. I know stuff.
The serious answer to the silly question is this: Nobody is going to ask me to share my wisdom under any tree unless I have been visibly engaged in a community over time demonstrating expertise, talent -- something of value to that community.
Blogging can be a valuable part of your communication strategy. Your organization does important work, doesn’t it? With blogging, you can reach and engage with the audiences who should know about the work that you do. Blogging can help to inform and remind people that you belong under the baobab tree, at the policy table, in the planning sessions, or in the implementation phase.
In the webinar series, we will talk about how to write and publish and disseminate effective content that will build audience and authority for your organization.
Regardless of the blogging platform you use, you can increase the impact of the posts you publish.
This series will cover writing, strategy, and some technical how-to. The lessons learned in the first two sessions will be applied when participants post on Blog Action Day, Oct 16 2014.
Blog Action Day is an opportunity to bring new readers to your blog, when bloggers around the world will publish on the topic of inequality.
The third session will cover evaluation the success of your blog following Blog Action Day, and going forward.
Baobab graphic © Nevit Dilmen [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons
Baobab photo © ACEI Cheung [CC-BY-SA-2.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons