World famous Senegalese musician, Youssour N'dour has founded an organization called Brima to help small business start ups and support emerging musicians and artists - particularly women and youth.  
 
The great King Birima spoke little but always honored his word, and his people greatly respected him. His code of honor inspired the idea of Birima, a new microcredit scheme supported by Youssou N'Dour. In Birima, the bond between lender and borrower is the bond of trust.
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