Thanks to @info_activism I learned about this excellent infographic from PPC Learning that explains it in a nutshell. I very much like this approach to providing resources for self-learning. This knowledge might help organizations understand how to present their information so that google prioritizes it the way the organizations want it to. 

What do you think? Have you got tips or suggestions on how to help Google to understand your organization and the content you are making available online?  

How Google Works.

Infographic by the Pay Per Click Blog

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